About this site

Hi, I’m Alex.

When I first started looking into online business, I felt completely overwhelmed. Everywhere I turned, there were gurus promising quick riches or guides packed with jargon. What I wanted was something simple: a place to learn the basics, test different ideas, and figure out what actually works.

That’s why I created StartupAB.

This site is my way of documenting the journey into online business, from affiliate marketing and e-commerce to freelancing, content creation, and beyond. I’m not an “expert” handing down advice from above. I’m just someone exploring the same questions you probably have, and sharing what I learn along the way.

Why StartupAB?

Because starting anything can feel intimidating. The “AB” stands for Absolute Beginner – the point where most of us start. My goal is to make that first step less daunting. Whether you want a side hustle, a creative project, or a shot at building a full-time business, this site is about breaking it down and making it achievable.

What You’ll Find Here

• Beginner’s Guides — step-by-step overviews of business models like Affiliate Marketing 101 and E-Commerce & Dropshipping.
• Tool Reviews & Comparisons — honest looks at platforms like Shopify vs WooCommerce or email marketing tools.
• Practical Strategies — tutorials, case studies, and content experiments you can learn from.
• Resources — curated tools in my Tools & Resources Hub that actually help, without the fluff.

My Goal

StartupAB isn’t about chasing “get rich quick” schemes. It’s about exploring different online business paths with curiosity, honesty, and a willingness to learn in public.

If my guides and experiments help you avoid some mistakes, choose better tools, or take your first step with more confidence, then StartupAB is doing its job.

So welcome, whether you’re here to start small or dream big, let’s figure this out together.